Brand Refresh 2025

Copywriting for About page

Write compelling brand narrative and value prop for the redesigned About page. Tone should match new identity.

Mobile navigation redesign

Redesign the hamburger menu with smooth transitions and improved UX for mobile breakpoints.

SEO metadata audit

Review and update meta titles, descriptions, and OG tags for all 20+ pages.

Performance benchmarking

Run Lighthouse audits and document baseline metrics before performance optimizations.

Redesign Homepage Hero

Redesign the hero section with updated headline, gradient CTA button, and improved visual hierarchy.

Brand color token system

Establish CSS custom properties for the full color system. Must include dark mode variants.

Analytics dashboard integration

Integrate GA4 and set up custom event tracking for all CTAs and conversion funnels.

Logo animation (SVG)

Finalize the animated SVG logo for the header and loading screens. Must export for web.

Project timeline document

Create detailed Gantt-style timeline for client sign-off before development sprint begins.

Wireframe all key pages

Competitor analysis

Stakeholder interviews

Content audit

Kickoff meeting